Base of the pyramid
The base of the pyramid (BoP) is the name of the demographic which incorporates those people living below the poverty line. Traditionally seen as unbankable and lacking in commercial potential this sector has often been overlooked by the mainstream economy. However, a number of innovations are now appearing to increase financial inclusion and so help lift people out of poverty. |
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 | Microfranchising: How social entrepreneurs are building a new road to development | |
With faith in traditional methods of development fading, microfranchising offers an innovative model for the future. Its supporters say it has helped a new generation of social entrepreneurs to develop enterprise and sustainability in the most challenging parts of the world. This book looks at the environment of microfranchising, offers practical advice on setting up a franchise and presents a number of successful case studies. | ||
| Author(s): | Nicolas Sireau | |
| Publisher: | Greenleaf Publishing | |
| Document type: | Book | |
| Category: | Base of the pyramid | |
| Published: | February 2010 | |
 | The next four billion: Market size and business strategy at the base of the pyramid | |
Published by the World Resources Institute in conjunction with the International Finance Corporation (IFC), this report analyses the market opportunity at the base of the pyramid. | ||
| Author(s): | Allen L. Hammon, William J Kramer, Robert s Katz, Julia T. Tran, courtland Walke | |
| Publisher: | World Resources Institute – International Finance Corporation (IFC) | |
| Document type: | PDF (10.8 MB) | |
| Category: | Base of the pyramid | |
| Published: | Marck 2007 | |
| The base of the pyramid | |
Published for members of the Global Business Network this paper describes experiments performed in order to gauge the BoP market. It outlines social and grassroots entrepreneurship, forecasts the future of BoP consumers and investigates ways in which the BoP market will evolve in the future. | ||
| Author(s): | Nicole Boyer | |
| Publisher: | GBN: Global Business Network | |
| Document type: | PDF (407 KB) | |
| Category: | Base of the pyramid | |
| Published: | May 2003 | |
